The wine market is so crowded that winemakers need rude names to make their wines stand out. I think this is yet another example of an over-saturated market. Do you buy a wine based on its name?
With Rude Names, Wine Stops Minding Its Manners
A growing army of budget-priced wines with names like Bitch and Fat Bastard have shoved their way into stores.
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There was a time when rudeness (putting it mildly) would not be tolerated, especially in public. A sign of the times. By the way, the pink and black ad gimmick is not limited to wine… a few months ago, one of the morning news shows had a segment focusing on beer for women. One beer company’s package resembles a women’s purse in pink and black.
Many years ago, I picked up a case of Chateau Bastard on a trip to France. It was a beautiful sweet wine and we enjoyed it with a number of puddings over a few months. There was no intended joke in the name but that made it all the more amusing. The trashing of wine brands by the band owners will only do them harm in the long term. Very short sighted.
Conor
I agree with Conor. I will never purchase a wine with names like these, though I can be occasionally bitchy. I don’t like the energy those names put out into the air.
A local lounge sells Barefoot as their ‘house’ wine; nastiest stuff I ever put in my mouth. I like to explore inexpensive wines, but won’t be attracted to names like these.
But, then, I’m not a young woman as the article describes the target market of many of these labels, having passed the 64 yr mark.
Yes, Kate, I am at the point in my life when I drink a lot less wine, but I like to spend more on the wine I do drink. These names seem gimmicky and are associated in my mind with cheap wine, in every sense of the word.
Having just started my love affair with wine less than 5 years ago, I can say in the beginning I was a sucker for cool names and snazzy bottles, but now know what grape I love and what winery to pick from and the names some people come up with are embarrassing. I do however encourage you to read the label of “fat bastard” cause it is a cute story and has some relevance to the wine it’s self.
I’m trying your roast chicken breasts tonight, looking forward to seeing how they turn out.